Winning the Buy Box
To give customers the best possible shopping experience, Sellers must meet performance-based requirements to be eligible to compete for Buy Box placement. All Buy Box eligible offers are then further evaluated to determine the Buy Box winning offer. One “New” and one “Used” condition offer, as applicable, will receive Buy Box placement.
Increasing your chances of winning the Buy Box
Since seller performance metric targets can vary by category and are subject to change, we do not disclose specific targets for becoming Buy Box eligible. Buy Box eligibility requires meeting very high standards. Excelling in all areas that deliver an outstanding customer experience is the best way to achieve Buy Box eligibility and win the Buy Box, including:
Price competitively. Customers trust that they will find low prices on Amazon.com.
Watch your competition to stay competitive. View the price of the offer that is currently winning the Buy Box. On the Manage Inventory page, click the Preferences button, and select Show when available for the current Buy Box winning price. Buy Box winning prices are displayed for “New” condition listings only.
Keep stock available. If you have no current stock for a product, you cannot win the Buy Box. Use inventory planning best practices to keep your popular products in stock.
Update your inventory. Customers who submit orders for products that are not in stock are likely to leave negative feedback, especially around the holidays. To ensure that buyers cannot place orders for out-of-stock items, keep your inventory updated.
Plan vacations. If you are going on vacation, make sure that customers are not left waiting for orders to arrive. See Listings Statusfor more information.
Customer service is measured in numerous ways. Excelling in all areas can help you succeed on Amazon. The Account Healthpage on the Performance link can help you track your customer metrics.
Appeal the Removal of Selling Privileges
What can I do to keep selling on Amazon?
If your selling privileges have been removed, they may be eligible for reinstatement. Here’s how to appeal:
Step 1: Determine why your selling privileges were removed
Read the notice you received from Amazon to determine whether your account was suspended/blocked for poor performance, or for one or more violations of our selling Policies and Agreements.
Step 2: Evaluate your selling practices
Review your customer metrics and identify those that do not meet our performance targets. Evaluate your selling practices for those that may result in buyer dissatisfaction, and your inventory for items that are in violation of our Policies and Agreements.
Step 3: Create a Plan of Action
Create a Plan of Action outlining the steps you will take to correct the problems you identified in Step 2. Providing a precise Plan of Action that can effectively address the problems improves the chance that your selling privileges may be reinstated.
Step 4: Send your appeal to Amazon
Once you have created your Plan of Action, send it to Seller Performance with your request for reinstatement.
In your selling account, on the Performance tab, click Performance Notifications.
Find the notice you received about the removal of your selling privileges and click the “Appeal” button, and then the “Appeal decision” button.
Enter your Plan of Action details in the form provided. Also be sure to include a telephone number where we can contact you if necessary.
Click “Submit appeal” to send your completed appeal to Seller Performance.
Step 5: Watch your e-mail for a decision from Amazon
After receiving your Plan of Action, we’ll notify you of our decision by e-mail, usually within 48 hours. We review all appeals carefully; however, submission of an appeal does not guarantee reinstatement of your selling privileges.
How do I create a Plan of Action?
Your appeal should always include a Plan of Action that shows you have identified the problems in your selling and/or inventory management practices and addresses how you will change your practices to resolve them. Below are a few examples to illustrate this.
Example 1: The notice from Seller Performance indicates your selling privileges were removed due to a high order defect rate.Action: Check your customer metrics page to determine which metric (negative feedback, A-to-z Guarantee claims, and/or credit card chargebacks) does not meet our performance targets. You may find, for instance, that your percentage of negative feedback does not meet the target. As you evaluate your account, you may want to read all of the feedback comments left for you by buyers. If comments reflect a lack of response from you to buyer e-mails, your Plan of Action may include scheduling time every day to respond to all buyer correspondence.
Example 2: The notice from Seller Performance indicates that your selling privileges were removed due to a high late shipment rate and your customer metrics show that the late shipment rate does not meet our performance target. Action: After you’ve shipped your orders and confirmed 100% of the shipments, you could review your feedback and order fulfillment practices. You may find that you have not shipped orders within two days of the order date because your order volume has increased. Your Plan of Action may include adjusting your processes to manage a larger volume of orders.
Example 3: The notice received from Seller Performance indicates that your selling privileges were removed due to a high pre-fulfillment order cancel rate and your customer metrics show that your cancel rate does not meet our performance target. Action: You could review your inventory management and/or inventory control processes. You may find that your high cancel rate is due to being chronically out of stock of listed items. Your Plan of Action may include monitoring your inventory daily to make sure you never list items you cannot ship immediately.
When evaluating your selling practices, here are some areas you may want to review:
Shipment of orders – are you shipping your items within 2 days of the order date?
Communication with buyers – are you effectively responding to buyer questions and doing so promptly and politely?
Stocking inventory – are you consistently running out of inventory and cancelling orders?
Listings – are you describing your items accurately in your listing comments?
If your selling privileges were removed for violations of our policies, review your inventory to determine whether it includes Restricted Products, and compare your selling practices with our Selling Policies.
Example: The notice from Seller Performance indicates that your selling privileges were removed for selling promotional versions of media (prohibited on Amazon.com). Action: You could review your inventory and your inventory intake process. You may find that your supplier includes promo CDs in their shipments. Your Plan of Action might include immediately removing those items from your inventory, and then making changes to ensure you review your inventory regularly to remove promotional media.
六、新Amazon账户 Under Review 的建议
Amazon 注册完来了一封Under Review 如何应对先关于Under Review的问题，童鞋，请不要惊慌，事出必有因，请平静心情，想一想自己干过什么，会是什么原因导致你的账户出现如此问题。值得一提的是账户的Under Review问题只是一个小小的Case，尤其是对那些新手卖家刚开店没有多久，并没有很多的Feedback的情况，这是亚马逊针对新手卖家制定的常规的审查流程，并不是因为你做了什么违反了他们政策事情。亚马逊允诺在A-Z条款规定以内的交易都会受到它的尊重和保护，新账户在开店伊始出很多单，但是很有可能有的卖家是出于欺骗的目的并不邮寄买家所购买的产品，亚马逊此举的原因就可想而知了。通过审查告示，警告你要乖乖做人，勤勤恳恳赚钱，不能想着空手套白狼，获取不义之财哦。如果真有这个想法，亚马逊是绝对不会放过你的。所以针对这种情况的解决办法，就是踏踏实实的操作你的账户，不要在意它的审查通知。吼吼~其次，如果你的账户被Suspended 暂停销售了，这个时候你会收到亚马逊给你的信函，通常会告知你你的账户存在的问题，你应该怎么去做来解决你账户的问题。通常对于正常销售中出现的这样的问题，亚马逊给予你的说明都很清楚很详细，你只要按照它的邮件通知，仔细做好作业就好，这里需要特别强调的一点是，Appeal 的提交只有一次机会，所以在提交以前一定要仔细斟酌你需要提交的内容。
大致的原则如下：毕恭毕敬的道歉，用简单，明了，准确的语言阐述你是如何违反亚马逊的政策，并且你接下来会怎样去处理你目前的问题。阐述解决办法的时候，最好明确1,2,3 点。最后强调下你会依据你目前的优势怎样成为一个合格的好的卖家！外贸资讯微信：memorytechcenter 在这里强调一下，申诉的Appeal机会只有一次，务必写的专业一些，不要带个人的感情因素在里面，清晰，易于理解！作为曾经顺利解封过账户的幸运一员，真心祝愿广大的卖家童鞋可以从此贴汲取一些帮助的信息，顺利的解决自己账户的问题。
Currently, the Add a Product tool is available to Marketplace sellers in the following stores:
Camera & Photo
Computer & Video Games
Home, Kitchen & Garden
Tools & Hardware
Toys & Games
Video & DVD
Everything Else (excluding ineligible categories)
The table below lists the categories that currently require approval. If you would like to sell in one of these categories, click the link next to the category name and follow the instructions to submit your application.
Automotive & Powersports
Clothing & Accessories
Grocery & Gourmet Foods
Health & Personal Care
Industrial & Scientific
We are currently not reviewing new seller applications to list products for sale in the Jewelry category.
Luggage & Travel Accessories
Shoes, Handbags & Sunglasses
We are currently not accepting new seller applications to list products in the Textbook Rentals category.
不审核卖的后果：We ask sellers not to list products until the appropriate store is available to them. Intentionally creating product pages in the wrong product category is prohibited, and we will remove product pages found to be in violation; we may also take steps to close a seller’s account.
Who we are
At Anker, we can’t exactly help you unwind, but we can make your tech gear that much easier to enjoy — and we do this with passion. Say goodbye to first world tech woes like oppressive low batteries and limited ports. Say hello to an easier, smarter life.
Founded by a group of spirited Googlers, Anker is a multinational team of techies. But don’t let that fool you — we’re customers too. We like to approach every detail from a user’s perspective to improve our technology, raise the bar, and make life easier. That means starting with affordable, high-quality gear and ending with 100% user satisfaction — period. Our worry-free guarantee ensures you get quick, no-hassle service when you need it.
Such top-down excellence hasn’t gone unnoticed. The Anker Astro external battery has been voted #1 in class by thousands of online reviewers, praised by tech bloggers, and featured on ABC, while our renowned customer service has made us a fan-favorite across the web. So simplify your smart life — leave the details to us.
德国区：首页只有两个ianker.com 相关结果，一个官网，另一个为 amazon。
美国区：首页出现三个相关结果，amazon.co.uk, amazon.com 和官网。
欧洲各区域：首页都是只有两个ianker.com 相关结果，一个官网，另一个为 amazon。
日本：域名搜索结果首页除官网和 rakuten.co.jp 在线商城外，其他都是amazon上anker相关的结果。
c. 已购买客户通过个人博客写review, 这部分客户的博客流量并不多。
博客月搜索量：59个博客的月搜索量为3W，占比 37%（参考数据：160），红人博客中日流量最高的为 130W/日。涉及产品：以外接电源 Astro系统为主，少量的键盘鼠标（日本）
文章类型：产品推荐/review 为主，少量测评及客户 review, 有部分资源是被转载，其中一链接指向：63%以上的博客是单一指向官网，37%的博客中的链接同时指向官网和amazon，其中大部分人以网赚为目的指向amazon, 3%的博客中有指向eBay的链接。