亚马逊Amazon注册答疑,常见问题整理

eben 外贸 2017-09-06 460 次浏览 , 没有评论

一、Amazon账户的划分不是根据公司和个人,而是根据卖家计划划分为个人卖家计划账户和专业卖家计划账户,专业卖家账户可以以个人身份和公司身份注册。

二、公司和个人注册的专业卖家差别仅在于后台部分信息填写人人填个人公司填公司信息。

三、关于用美国公司注册这早就是个伪命题,Amazon从对中国开放就可以用中国信息注册,只是当时收款选项不多导致受到工商注册为背景的公司拿来跟注册Amazon挂钩,导致很多客户中毒很深,不懂的具体加我

四、个人身份和公司身份注册专业卖家账户获取buy box的考核是一样的,不存在差异:
Winning the Buy Box
To give customers the best possible shopping experience, Sellers must meet performance-based requirements to be eligible to compete for Buy Box placement. All Buy Box eligible offers are then further evaluated to determine the Buy Box winning offer. One “New” and one “Used” condition offer, as applicable, will receive Buy Box placement.
Increasing your chances of winning the Buy Box
Since seller performance metric targets can vary by category and are subject to change, we do not disclose specific targets for becoming Buy Box eligible. Buy Box eligibility requires meeting very high standards. Excelling in all areas that deliver an outstanding customer experience is the best way to achieve Buy Box eligibility and win the Buy Box, including:

Pricing
Price competitively. Customers trust that they will find low prices on Amazon.com.
Watch your competition to stay competitive. View the price of the offer that is currently winning the Buy Box. On the Manage Inventory page, click the Preferences button, and select Show when available for the current Buy Box winning price. Buy Box winning prices are displayed for “New” condition listings only.
Availability
Keep stock available. If you have no current stock for a product, you cannot win the Buy Box. Use inventory planning best practices to keep your popular products in stock.
Update your inventory. Customers who submit orders for products that are not in stock are likely to leave negative feedback, especially around the holidays. To ensure that buyers cannot place orders for out-of-stock items, keep your inventory updated.
Plan vacations. If you are going on vacation, make sure that customers are not left waiting for orders to arrive. See Listings Statusfor more information.
Customer Service
Customer service is measured in numerous ways. Excelling in all areas can help you succeed on Amazon. The Account Healthpage on the Performance link can help you track your customer metrics.

五、账号被剥夺销售权之后,官方建议申诉模板。
Appeal the Removal of Selling Privileges
What can I do to keep selling on Amazon?
If your selling privileges have been removed, they may be eligible for reinstatement. Here’s how to appeal:

Step 1: Determine why your selling privileges were removed

Read the notice you received from Amazon to determine whether your account was suspended/blocked for poor performance, or for one or more violations of our selling Policies and Agreements.

Step 2: Evaluate your selling practices

Review your customer metrics and identify those that do not meet our performance targets. Evaluate your selling practices for those that may result in buyer dissatisfaction, and your inventory for items that are in violation of our Policies and Agreements.

Step 3: Create a Plan of Action

Create a Plan of Action outlining the steps you will take to correct the problems you identified in Step 2. Providing a precise Plan of Action that can effectively address the problems improves the chance that your selling privileges may be reinstated.

Step 4: Send your appeal to Amazon

Once you have created your Plan of Action, send it to Seller Performance with your request for reinstatement.

In your selling account, on the Performance tab, click Performance Notifications.
Find the notice you received about the removal of your selling privileges and click the “Appeal” button, and then the “Appeal decision” button.
Enter your Plan of Action details in the form provided. Also be sure to include a telephone number where we can contact you if necessary.
Click “Submit appeal” to send your completed appeal to Seller Performance.
Step 5: Watch your e-mail for a decision from Amazon

After receiving your Plan of Action, we’ll notify you of our decision by e-mail, usually within 48 hours. We review all appeals carefully; however, submission of an appeal does not guarantee reinstatement of your selling privileges.

How do I create a Plan of Action?
Your appeal should always include a Plan of Action that shows you have identified the problems in your selling and/or inventory management practices and addresses how you will change your practices to resolve them. Below are a few examples to illustrate this.

Performance Issues

Example 1: The notice from Seller Performance indicates your selling privileges were removed due to a high order defect rate.Action: Check your customer metrics page to determine which metric (negative feedback, A-to-z Guarantee claims, and/or credit card chargebacks) does not meet our performance targets. You may find, for instance, that your percentage of negative feedback does not meet the target. As you evaluate your account, you may want to read all of the feedback comments left for you by buyers. If comments reflect a lack of response from you to buyer e-mails, your Plan of Action may include scheduling time every day to respond to all buyer correspondence.

Example 2: The notice from Seller Performance indicates that your selling privileges were removed due to a high late shipment rate and your customer metrics show that the late shipment rate does not meet our performance target. Action: After you’ve shipped your orders and confirmed 100% of the shipments, you could review your feedback and order fulfillment practices. You may find that you have not shipped orders within two days of the order date because your order volume has increased. Your Plan of Action may include adjusting your processes to manage a larger volume of orders.

Example 3: The notice received from Seller Performance indicates that your selling privileges were removed due to a high pre-fulfillment order cancel rate and your customer metrics show that your cancel rate does not meet our performance target. Action: You could review your inventory management and/or inventory control processes. You may find that your high cancel rate is due to being chronically out of stock of listed items. Your Plan of Action may include monitoring your inventory daily to make sure you never list items you cannot ship immediately.
When evaluating your selling practices, here are some areas you may want to review:

Shipment of orders – are you shipping your items within 2 days of the order date?
Communication with buyers – are you effectively responding to buyer questions and doing so promptly and politely?
Stocking inventory – are you consistently running out of inventory and cancelling orders?
Listings – are you describing your items accurately in your listing comments?
Policy Violations

If your selling privileges were removed for violations of our policies, review your inventory to determine whether it includes Restricted Products, and compare your selling practices with our Selling Policies.

Example: The notice from Seller Performance indicates that your selling privileges were removed for selling promotional versions of media (prohibited on Amazon.com). Action: You could review your inventory and your inventory intake process. You may find that your supplier includes promo CDs in their shipments. Your Plan of Action might include immediately removing those items from your inventory, and then making changes to ensure you review your inventory regularly to remove promotional media.

六、新Amazon账户 Under Review 的建议

Amazon 注册完来了一封Under Review 如何应对先关于Under Review的问题,童鞋,请不要惊慌,事出必有因,请平静心情,想一想自己干过什么,会是什么原因导致你的账户出现如此问题。值得一提的是账户的Under Review问题只是一个小小的Case,尤其是对那些新手卖家刚开店没有多久,并没有很多的Feedback的情况,这是亚马逊针对新手卖家制定的常规的审查流程,并不是因为你做了什么违反了他们政策事情。亚马逊允诺在A-Z条款规定以内的交易都会受到它的尊重和保护,新账户在开店伊始出很多单,但是很有可能有的卖家是出于欺骗的目的并不邮寄买家所购买的产品,亚马逊此举的原因就可想而知了。通过审查告示,警告你要乖乖做人,勤勤恳恳赚钱,不能想着空手套白狼,获取不义之财哦。如果真有这个想法,亚马逊是绝对不会放过你的。所以针对这种情况的解决办法,就是踏踏实实的操作你的账户,不要在意它的审查通知。吼吼~其次,如果你的账户被Suspended 暂停销售了,这个时候你会收到亚马逊给你的信函,通常会告知你你的账户存在的问题,你应该怎么去做来解决你账户的问题。通常对于正常销售中出现的这样的问题,亚马逊给予你的说明都很清楚很详细,你只要按照它的邮件通知,仔细做好作业就好,这里需要特别强调的一点是,Appeal 的提交只有一次机会,所以在提交以前一定要仔细斟酌你需要提交的内容。
大致的原则如下:毕恭毕敬的道歉,用简单,明了,准确的语言阐述你是如何违反亚马逊的政策,并且你接下来会怎样去处理你目前的问题。阐述解决办法的时候,最好明确1,2,3 点。最后强调下你会依据你目前的优势怎样成为一个合格的好的卖家!外贸资讯微信:memorytechcenter 在这里强调一下,申诉的Appeal机会只有一次,务必写的专业一些,不要带个人的感情因素在里面,清晰,易于理解!作为曾经顺利解封过账户的幸运一员,真心祝愿广大的卖家童鞋可以从此贴汲取一些帮助的信息,顺利的解决自己账户的问题。

七、关于Amazon哪些类目可以卖,哪些类目需要做审核总结

有朋友问哪些类目可以直接卖,哪些类目需要做审核?不做审核错放类目会怎样? 关于这一系列问题,做了一个资料整理,希望对大家有帮助更多精彩内容关注微信:memorytechcenter

现在可以卖的类目:
Currently, the Add a Product tool is available to Marketplace sellers in the following stores:

Baby Products
Books
Camera & Photo
Computer & Video Games
Electronics
Home, Kitchen & Garden
Music
Musical Instruments
Office Products
Pet Supplies
Software
Sporting Goods
Tools & Hardware
Toys & Games
Video & DVD
Everything Else (excluding ineligible categories)
关于需要申请的类目
The table below lists the categories that currently require approval. If you would like to sell in one of these categories, click the link next to the category name and follow the instructions to submit your application.

Category Requirements
Automotive & Powersports

Beauty

Clothing & Accessories

Collectible Books

Collectible Coins

Entertainment Collectibles

Fine Art

Gift Cards

Grocery & Gourmet Foods

Health & Personal Care

Industrial & Scientific

Jewelry
We are currently not reviewing new seller applications to list products for sale in the Jewelry category.
Luggage & Travel Accessories

Major Appliances

Sexual Wellness

Shoes, Handbags & Sunglasses

Sports Collectibles

Textbook Rentals
We are currently not accepting new seller applications to list products in the Textbook Rentals category.
Watches

Wine

不审核卖的后果:We ask sellers not to list products until the appropriate store is available to them. Intentionally creating product pages in the wrong product category is prohibited, and we will remove product pages found to be in violation; we may also take steps to close a seller’s account.
八、Amazon上面如何打造自己的品牌,Anker的世界你不懂

如何做到100多个sku单个账号年销售额四亿 ,欢迎你参与调查,我们共同分析Amazon,我们共享调查结果,有你想了解的,有你所未知的。

也可微信关注:memorytechcenter

很多人知道Amazon,但是如何利用Amazon打造自己的品牌却是一个值得思考的问题:

Anker诞生于2011年10月,全球注册品牌。
Anker是一家充满活力的跨国电子商务零售企业;公司总部坐落在星城长沙,在北京、深圳、美国、日本分别成立了分公司,形成“1+4”的国际化架构体系。公司高层团队汇聚了来自GOOGLE的管理、技术、市场精英,在欧美网络营销方面的经验和人脉非常丰富。
Who we are
At Anker, we can’t exactly help you unwind, but we can make your tech gear that much easier to enjoy — and we do this with passion. Say goodbye to first world tech woes like oppressive low batteries and limited ports. Say hello to an easier, smarter life.

Founded by a group of spirited Googlers, Anker is a multinational team of techies. But don’t let that fool you — we’re customers too. We like to approach every detail from a user’s perspective to improve our technology, raise the bar, and make life easier. That means starting with affordable, high-quality gear and ending with 100% user satisfaction — period. Our worry-free guarantee ensures you get quick, no-hassle service when you need it.

Such top-down excellence hasn’t gone unnoticed. The Anker Astro external battery has been voted #1 in class by thousands of online reviewers, praised by tech bloggers, and featured on ABC, while our renowned customer service has made us a fan-favorite across the web. So simplify your smart life — leave the details to us.
一、网站简介:
1)网站主要为产品展示,用户口碑建设,吸引流量并导入到平台,主要平台为amazon和eBay。
2)产品自有品牌Anker已经拥有一定的知名度,主要产品为智能手机电池、USB设备、移动电源和键盘鼠标等。重点市场目前是北美、欧洲、日本和中国。
3)网站主要的推广渠道为红人博客文章推荐,少量论坛,以及参加一些国际展会。
二、网站各个阶段重点
跨境电商案例:Ianker海外品牌运营分析
2010年10月16日注册Ianker.com 这个域名。
2011年10月将anker注册为品牌。
2012年下半年开始重点投放红人博客,主要流量都是引导至官方网站。
跨境电商案例:Ianker海外品牌运营分析
三、网站流量:15000/日
3.1 流量趋势
跨境电商案例:Ianker海外品牌运营分析
3.2 流量占比
跨境电商案例:Ianker海外品牌运营分析
3.3 区域流量占比
跨境电商案例:Ianker海外品牌运营分析
3.4 anker搜索趋势
跨境电商案例:Ianker海外品牌运营分析
“Anker”这个词在美国和德国较高。除了英国地区在10月份搜索量有下降,其它地区均是上升的趋势,尤其是日本。
但从域名搜索的结果就可以看出,搜“anker”这个词并不仅仅是搜索ianker的品牌词anker,所以这部分的域名搜索趋势并不精确。
德国区:首页只有两个ianker.com 相关结果,一个官网,另一个为 amazon。
美国区:首页出现三个相关结果,amazon.co.uk, amazon.com 和官网。
欧洲各区域:首页都是只有两个ianker.com 相关结果,一个官网,另一个为 amazon。
日本:域名搜索结果首页除官网和 rakuten.co.jp 在线商城外,其他都是amazon上anker相关的结果。
四、外链域名占比:总域名数592个
可以看出Ianker主要的推广渠道为红人博客。
跨境电商案例:Ianker海外品牌运营分析
五、引荐流量:
5.1 红人博客:
1)合作方式:
a. 免费寄送产品给红人,红人在博客重写测评review。
b. 跟网赚红人合作主要写推荐性文章,给出链接指向amazon,根据引荐或成交给博客主提成。
c. 已购买客户通过个人博客写review, 这部分客户的博客流量并不多。
2)红人博客发布时间占比:
跨境电商案例:Ianker海外品牌运营分析
博客类型:电子类,苹果相关及其它的一些技术类的博客为主,其中有部分博客的主题围绕以苹果相关的产品信息。博主/作者:对电子及数码爱好者。
博客月搜索量:59个博客的月搜索量为3W,占比 37%(参考数据:160),红人博客中日流量最高的为 130W/日。涉及产品:以外接电源 Astro系统为主,少量的键盘鼠标(日本)
文章类型:产品推荐/review 为主,少量测评及客户 review, 有部分资源是被转载,其中一链接指向:63%以上的博客是单一指向官网,37%的博客中的链接同时指向官网和amazon,其中大部分人以网赚为目的指向amazon, 3%的博客中有指向eBay的链接。

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